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BRS Fire & Security

BRS are a family run security company based in Bury, specialising in CCTV system, Fog Alarms and Intruder Alarms. 

Services

Web Design
UX & Development

BRS Fire & Security

BRS are a family run security company based in Bury, specialising in CCTV system, Fog Alarms and Intruder Alarms. 

Services

Web Design
UX & Development

BRS Fire & Security

BRS are a family run security company based in Bury, specialising in CCTV system, Fog Alarms and Intruder Alarms. 

Services

Web Design
UX & Development

THE PROJECT

A complete rebuild and design of BRS Fire & Security’s website and server migration. Purpose, bringing their online side to life, speed up their website and take control of their email hosting.

This project was important to BRS as their current website was not doing their service justice, we noticed long wait times when trying to load the website and also the website felt very plain and lifeless. 

STRATEGY

Understanding the challenges to create a push forward plan

Understanding the current site issues and creating a plan to approach the project correctly is vital. As with every project Macbeth Designs start, we took a dive into BRS’s product range and services meaning visiting BRS at their offices on a number of occasions. The key focus for the BRS project: 

  • Identify key blockers within the website, improve layout and UX.
  • Showcase the brand identity through a better design and include their colours throughout the site to keep brand consistency.
  • Integrate a more efficient way for customers to find the right service or product.

STRATEGY

Understanding the challenges to create a push forward plan

Understanding the current site issues and creating a plan to approach the project correctly is vital. As with every project Macbeth Designs start, we took a dive into BRS’s product range and services meaning visiting BRS at their offices on a number of occasions. The key focus for the BRS project: 

  • Identify key blockers within the website, improve layout and UX.
  • Showcase the brand identity through a better design and include their colours throughout the site to keep brand consistency.
  • Integrate a more efficient way for customers to find the right service or product.

STRATEGY

Understanding the challenges to create a push forward plan

Understanding the current site issues and creating a plan to approach the project correctly is vital. As with every project Macbeth Designs start, we took a dive into BRS’s product range and services meaning visiting BRS at their offices on a number of occasions. The key focus for the BRS project: 

  • Identify key blockers within the website, improve layout and UX.
  • Showcase the brand identity through a better design and include their colours throughout the site to keep brand consistency.
  • Integrate a more efficient way for customers to find the right service or product.

FUNCTIONALITY & UX

With our key objectives and strategy laid out, we initially focused on how the new functionality would fix the current issues.

  • Selecting the right navigation helped to form the foundation for the customer experience, for BRS we kept the classic top menu with drop downs for ease of access for each service. This helps to reduce clicks
  • We incorporated a more inviting homepage, featuring a hero image with call to action wording, this helps to improve engagement and usability.

FUNCTIONALITY & UX

With our key objectives and strategy laid out, we initially focused on how the new functionality would fix the current issues.

  • Selecting the right navigation helped to form the foundation for the customer experience, for BRS we kept the classic top menu with drop downs for ease of access for each service. This helps to reduce clicks
  • We incorporated a more inviting homepage, featuring a hero image with call to action wording, this helps to improve engagement and usability.

FUNCTIONALITY & UX

With our key objectives and strategy laid out, we initially focused on how the new functionality would fix the current issues.

  • Selecting the right navigation helped to form the foundation for the customer experience, for BRS we kept the classic top menu with drop downs for ease of access for each service. This helps to reduce clicks
  • We incorporated a more inviting homepage, featuring a hero image with call to action wording, this helps to improve engagement and usability.

RESULTS

Transferring a concept to design, built into a high performance custom WordPress theme.

Taking our wireframe, UX & functionality strategy into the next phase of the project, we constructed the complete design of the BRS website. Implemented the important branding elements, colour palettes and fonts throughout the website to create what would be the final design. However, our main priority is ensuring the website load fast.

So, as we build BRS’s custom WordPress theme, we strip back any excess code such as JavaScript or CSS that is not needed. Resulting in improved performance, easy management and optimisation. This was an important task, having the ability for easy maintenance means we can keep on top of the websites performance.

Before & After

Before After
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Before you go! See how Macbeth Designs can transform your business. We have worked with many types of businesses over the years and we would love to hear from you!