BRS Fire & Security
BRS are a family run security company based in Bury, specialising in CCTV system, Fog Alarms and Intruder Alarms.
Services
UX & Development
BRS Fire & Security
BRS are a family run security company based in Bury, specialising in CCTV system, Fog Alarms and Intruder Alarms.
Services
UX & Development
BRS Fire & Security
BRS are a family run security company based in Bury, specialising in CCTV system, Fog Alarms and Intruder Alarms.
Services
UX & Development
THE PROJECT
A complete rebuild and design of BRS Fire & Security’s website and server migration. Purpose, bringing their online side to life, speed up their website and take control of their email hosting.
This project was important to BRS as their current website was not doing their service justice, we noticed long wait times when trying to load the website and also the website felt very plain and lifeless.
STRATEGY
Understanding the challenges to create a push forward plan
Understanding the current site issues and creating a plan to approach the project correctly is vital. As with every project Macbeth Designs start, we took a dive into BRS’s product range and services meaning visiting BRS at their offices on a number of occasions. The key focus for the BRS project:
- Identify key blockers within the website, improve layout and UX.
- Showcase the brand identity through a better design and include their colours throughout the site to keep brand consistency.
- Integrate a more efficient way for customers to find the right service or product.
STRATEGY
Understanding the challenges to create a push forward plan
Understanding the current site issues and creating a plan to approach the project correctly is vital. As with every project Macbeth Designs start, we took a dive into BRS’s product range and services meaning visiting BRS at their offices on a number of occasions. The key focus for the BRS project:
- Identify key blockers within the website, improve layout and UX.
- Showcase the brand identity through a better design and include their colours throughout the site to keep brand consistency.
- Integrate a more efficient way for customers to find the right service or product.
STRATEGY
Understanding the challenges to create a push forward plan
Understanding the current site issues and creating a plan to approach the project correctly is vital. As with every project Macbeth Designs start, we took a dive into BRS’s product range and services meaning visiting BRS at their offices on a number of occasions. The key focus for the BRS project:
- Identify key blockers within the website, improve layout and UX.
- Showcase the brand identity through a better design and include their colours throughout the site to keep brand consistency.
- Integrate a more efficient way for customers to find the right service or product.
FUNCTIONALITY & UX
With our key objectives and strategy laid out, we initially focused on how the new functionality would fix the current issues.
- Selecting the right navigation helped to form the foundation for the customer experience, for BRS we kept the classic top menu with drop downs for ease of access for each service. This helps to reduce clicks
- We incorporated a more inviting homepage, featuring a hero image with call to action wording, this helps to improve engagement and usability.
FUNCTIONALITY & UX
With our key objectives and strategy laid out, we initially focused on how the new functionality would fix the current issues.
- Selecting the right navigation helped to form the foundation for the customer experience, for BRS we kept the classic top menu with drop downs for ease of access for each service. This helps to reduce clicks
- We incorporated a more inviting homepage, featuring a hero image with call to action wording, this helps to improve engagement and usability.
FUNCTIONALITY & UX
With our key objectives and strategy laid out, we initially focused on how the new functionality would fix the current issues.
- Selecting the right navigation helped to form the foundation for the customer experience, for BRS we kept the classic top menu with drop downs for ease of access for each service. This helps to reduce clicks
- We incorporated a more inviting homepage, featuring a hero image with call to action wording, this helps to improve engagement and usability.
RESULTS
Transferring a concept to design, built into a high performance custom WordPress theme.
Taking our wireframe, UX & functionality strategy into the next phase of the project, we constructed the complete design of the BRS website. Implemented the important branding elements, colour palettes and fonts throughout the website to create what would be the final design. However, our main priority is ensuring the website load fast.
So, as we build BRS’s custom WordPress theme, we strip back any excess code such as JavaScript or CSS that is not needed. Resulting in improved performance, easy management and optimisation. This was an important task, having the ability for easy maintenance means we can keep on top of the websites performance.
Before & After
